Our Vision

Leading the future of wealth management with a unified, digital-first approach that empowers financial institutions to shape their future.

Our executive team


Ian Cooke

Chief Executive Officer

Ian founded the original business in 1993 and has overseen its growth over the past 25 years. 

Having been instrumental in the design of much of the group’s technology, he now focuses primarily on overall strategic direction. 

Ian is a Fellow of the Chartered Insurance Institute and a Chartered Financial Planner.




David White

Group Managing Director

David joined Benchmark Capital in February 2020 and oversees the strategy and day-to-day management of the business. Prior to this, David spent seven years at Zurich Insurance and held senior positions at Fidelity International, Standard Life Aberdeen and Schroders.  

David has more than 24 years’ experience in financial services spanning fund management, platform, technology, life, savings and general insurance.


Jo French

Chief Operating Officer

With over 20 years of global business experience covering business continuity, project management, corporate turnarounds, insurance, specialist bespoke pensions and white-label digital sales and implementation, Jo focuses on building strong collaborative relationships.

She worked with Benchmark Capital for six months on a consultancy basis before joining as COO.



Alex Funk

Chief Investment Officer

Alex is responsible for all Portfolios and Funds managed under the group's discretionary permissions.

Before joining Benchmark, Alex spent 5 years with a discretionary fund management business, where he designed and managed model portfolios for financial advisors and wealth management firms across the world. 



Keith Hare

Corporate Development Director

Keith joined Benchmark Capital in 2013 and oversees all customer relationship management, sales and marketing, project implementation and commercial operations across the group.

He has over 20 years of experience in financial services, business consultancy and strategic business development.



James Lasenby

Group Compliance Director

James joined the group in 2003 and oversees compliance and risk control.

Under his stewardship, Best Practice has been recognised in national awards for governance, risk and compliance.

James has twice been awarded Best Head of Compliance, corroborating the high standards achieved and maintained across the group.


Vanessa Frampton

HR Director

Vanessa joined Benchmark Capital in June 2015 and provides guidance and leadership on all aspects of the group's people strategy.

With over 20 years of experience in human resources, Vanessa’s expertise in talent acquisition has aided the group in its expansion to over 400 employees.     

Vanessa is a Chartered Fellow of the CIPD.


Craig Fitzsimons

Financial Director

Craig joined Benchmark Capital in 2014 and is responsible for all financial matters across the group. He takes a central role in determining the group’s long-term strategic plans and its key business acquisitions. Craig is a Chartered Management Accountant (ACMA, CGMA).



Benchmark Capital

Holmwood House Broadlands Business Campus
Langhurstwood Road
Horsham, West Sussex
RH12 4QP

For new sales enquiries:

Email: enquiries@benchmarkcapital.co.uk

Telephone: 01403 33 44 11