Our executive team


Ian Cooke

Chief Executive Officer

Ian founded the original business in 1993 and has overseen its growth over the past 25 years. 

Having been instrumental in the design of much of the group’s technology, he now focuses primarily on overall strategic direction. 

Ian is a Fellow of the Chartered Insurance Institute and a Chartered Financial Planner.


David White

Group Managing Director

David joined Benchmark Capital in February 2020 and oversees the strategy and day-to-day management of the business. Prior to this, David spent seven years at Zurich Insurance and held senior positions at Fidelity International, Standard Life Aberdeen and Schroders.  

David has more than 24 years’ experience in financial services spanning fund management, platform, technology, life, savings and general insurance.


Jo French

Group Chief Operating Officer

Jo joined Benchmark Capital in April 2018 following a six-month consultancy assignment with the Group. She focuses on operational strategy, improvements and change management. With a strong collaborative ethos, Jo has worked across many industries, including Utilities, Emergency Services and Financial Services.

Jo has over 25 years' experience covering business continuity, corporate turnarounds, insurance, specialist bespoke pensions and white-label digital sales and implementation.


Alex Funk

Chief Investment Officer

Alex joined the group in 2019 and is responsible for all Portfolios and Funds managed under the group's discretionary permissions.

Before joining Benchmark Capital, Alex spent 5 years with a discretionary fund management business, where he designed and managed model portfolios for financial advisors and wealth management firms across the world. 


Ed Dymott

Managing Director - Wealth

Ed brings over 20 years of experience in the wealth and asset management industry. He has a track record of building market leading propositions in the advice market as well as experience in growing innovative digital businesses.

Prior to joining Benchmark Capital, Ed was Managing Director of Transformation and Strategy at Aegon UK.



Keith Hare

Group Head of Sales & Marketing

Keith joined Benchmark Capital in 2013 with responsibility for customer relationship management, sales and marketing, project implementation and commercial operations across the group.

He has over 20 years' experience in financial services, business consultancy and strategic business development.



James Lasenby

Group Head of Risk & Compliance

James joined the group in 2003 and oversees compliance and risk control. Under his stewardship, Best Practice has been recognised in national awards for governance, risk and compliance.

James has twice been awarded Best Head of Compliance, corroborating the high standards achieved and maintained across the group.


Vanessa Frampton

Group Head of HR

Vanessa joined Benchmark Capital in June 2015 and provides guidance and leadership on all aspects of the group's people strategy.

With over 20 years' experience in human resources, Vanessa’s expertise in talent acquisition has aided the group in its expansion to over 400 employees.

Vanessa is a Chartered Fellow of the CIPD.


Craig Fitzsimons

Group Head of Finance

Craig joined Benchmark Capital in 2014 and is responsible for all financial matters across the group.

He takes a central role in determining the group’s long-term strategic plans and its key business acquisitions. Craig is a Chartered Management Accountant (ACMA, CGMA).

Benchmark Capital

Holmwood House Broadlands Business Campus
Langhurstwood Road
Horsham, West Sussex
RH12 4QP

For new sales enquiries:

Contact us